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If a User Experience Falls in a Forest, Can Anyone Feel It? Bringing Vision and Reality Together through User-Centered Design

Event Time

Originally Aired - Tuesday, February 7 • 2:30 PM - 3:15 PM Pacific Time (US & Canada); Tijuana

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Event Location

Location: Design Alley

Sponsors

Plexus Corp

Event Information

Title: If a User Experience Falls in a Forest, Can Anyone Feel It? Bringing Vision and Reality Together through User-Centered Design

Event Type: Expo Education

Pass Type: Expo Pass , Expo + Medical Battery Conference 2-Day Pass, Expo + Medical Workshops Pass, Expo + Medical Battery Conference 2-Day + Medical Workshops Pass, 3-Day Pass, 3-Day + Medical Battery Conference 2-Day Pass, 3-Day + Medical Workshops Pass, 3-Day + Medical Battery Conference 2-Day + Medical Workshops Pass, 2 Day-Pass, 2-Day + Medical Battery Conference 2-Day Pass, 2-Day + Medical Workshops Pass, 2-Day + Medical Battery Conference 2-Day + Medical Workshops Pass, Medical Battery 2-Day Pass , Medical Battery 2-Day Pass , Medical Battery 2-Day+Workshops Pass

Description

Marketing sets a vision. Engineering is tasked to make it real. But the design intent is often created without a good understanding of engineering feasibility, cost or schedule. This can create a gap that leaves it to engineering to execute something which may not be feasible, would greatly compromise the design intent, or would miss a critical market window—leaving marketing disappointed and engineering frustrated at best, or without a solution at worst.

This presentation will show how User-Centered Design (UCD) can serve as a conduit between marketing and engineering to close this gap. Existing at the intersection of human experience and technology, UCD brings the process, tools and perspective to translate user experience needs into engineering requirements, and technical needs into elegant product solutions.

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Speakers

Currat, Olivier
Currat, Olivier
Principal Industrial Designer at Plexus Corp.